Peter Knights, OBE

Peter Knights is an internationally recognised conservation leader and the founder of WildAid, the organisation that pioneered the use of global media and celebrity influence to reduce demand for illegal wildlife products. He currently serves as Chief Executive Officer of the Wild Africa Fund, working to shift public attitudes toward wildlife conservation across the African continent through large-scale communications campaigns.

Over the past three decades, his work has helped transform the role of media and public awareness in protecting endangered species. He advises Abundant Village on global communications strategy and conservation advocacy.